Next-generation staffing tool for a global tech leader

Role

Senior Product Designer

Timeline

2025

Team

2 Designers / BA / Dev

Platform

B2B / HRTech

Role

Senior Product Designer

Timeline

2025

Team

2 Designers / BA / Dev

Platform

B2B / HRTech

new

the brief

Staffing Desk is a B2B platform that connects the right people to the right roles efficiently. It maintains a continuous candidate pipeline by optimizing bench utilization and external hiring. The platform aims to accelerate staffing decisions using data-driven insights.

Problem

The candidate profile was a major bottleneck in the staffing process. 70% of users dropped off the profile because critical candidate data was fragmented across multiple tools, forcing managers to continue evaluation outside the platform.

Solution

I redesigned the candidate profile into a centralized staffing experience, bringing availability, workload, performance, experience, and matching insights into one place. Managers could evaluate candidate fit and take action without leaving the workflow.

Result

Candidate screening became 28% faster, pipeline conversion increased to 14%, and outbound tool usage dropped by 20%, keeping more staffing decisions inside the product.

Before

Hourly spending rate chart with 3PM peak activity and category velocities.

After: Staffing insights at a glance

Building trust through explainable staffing signals

CONTEXT & CHALLENGE

The next product direction centered on a Kanban-style experience for tracking candidates through the staffing pipeline. Before committing development effort, I created a lightweight concept to test whether tracking was actually the source of the drop-off. Early validation showed that the core issue was different: managers could track candidates, but they lacked the information and confidence needed to evaluate fit.

DISCOVERY & PIVOT

Validating the problem before building the solution

The initial hypothesis

A Kanban-based concept was explored as a way to improve visibility across the staffing pipeline.

The concept invalidation

Early usability testing challenged that direction. Users were. struggling to answer a fundamental question: Is this the right person for the role?

Product pivot

I presented a new direction to Product and shifted the focus from candidate tracking to candidate evaluation: mapped the end-to-end staffing journey, analyzed behavioral data, and conducted 16 interviews across 5 countries.

KEY INSIGHTS

Fragmented candidate data

Low trust in matching

Limited process visibility

Hourly spending rate chart with 3PM peak activity and category velocities.

Evidence from past interviews

Hourly spending rate chart with 3PM peak activity and category velocities.

Relevant project history in one place

VALIDATION & ITERATION

Key learnings from users

The Staffing Profile was refined through three rounds of usability testing with staffing teams and hiring managers. Each round focused on real scenarios such as checking availability, comparing skills, reviewing previous experience, identifying blockers, and assigning candidates without leaving the workflow.

By the final round: 85% task success. Users completed the core staffing scenarios successfully.

Nearly 50% faster decisions Managers reached staffing decisions with significantly less effort.

Solution

New staffing profile

To bridge the trust gap, I designed a centralized Staffing Insights Profile. This solution brought all decision-critical information into one place, accessible directly from the candidate proposal list.

Ranked candidates for faster screening

Making candidate-to-role fit transparent

Performance score widget

PRODUCT TRADE-OFF

Accuracy over speed

For Proposal Limitations, we introduced a deliberate review step before a candidate could be proposed. The additional effort upfront helped managers reduced costly corrections later in the process. As a result, our pipeline conversion improved from 11% to 14%, meaning a higher percentage of proposals led to interviews.

Hourly spending rate chart with 3PM peak activity and category velocities.

Conflict detection: flagged before proposal, not after

Outcome

More decisions stayed inside Staffing Desk. Three months after launching the redesigned profile and workflow, we achieved significant improvements:

Overall platform health

Pipeline conversion up from 11% to 14%

Stop workflow leakage to external tools

Outbound clicks down 20% (from ~3,600/month)

Close data gaps in candidate profiles

Screening time down 28%

Overall platform health

Pipeline conversion up from 11% to 14%

Stop workflow leakage to external tools

Outbound clicks down 20% (from ~3,600/month)

Close data gaps in candidate profiles

Screening time down 28%

Workload timeline: capacity and blockers, one view

Lessons learned

Validate before committing. Early testing challenged the initial Kanban direction before development. Evidence helped us invest in the problem users actually had, not the solution we assumed they needed.

Use data to challenge assumptions. Behavioral data showed where users dropped off, while interviews and usability testing explained why. Combining both gave me stronger evidence for product decisions.

Trust requires evidence. A match score alone was not enough. Showing the signals behind candidate fit helped managers verify recommendations and make more confident decisions.